A Step-by-Step Guide to Increase Your Profits
3 Minute Read
Motorized window treatments are becoming increasingly popular, offering homeowners the convenience of controlling shades with the push of a button.
However, for window treatment professionals, introducing motorization can feel intimidating.
But with the right approach, you can leverage motorization to not only meet customer needs but also significantly increase your profits.
Getting Started with Motorization
Before diving into the technical details, it’s important to understand that motorization is accessible—even for beginners.
Whether you choose to dip your toe in or jump straight in, a few simple steps can make the process manageable and profitable.
Follow these steps to simplify motorization for your clients and see your bottom line grow.
Understanding the Application
When discussing motorization, the first question is whether the home is a new construction, a renovation, or an existing home. This distinction is critical because it affects the type of wiring and motorization systems you’ll recommend.
• New Construction: Offers more power options as low-voltage wiring can be easily installed. This is a cost-effective choice since the wiring can be integrated during the build.
• Renovation or Finished Home: It’s important to assess what type of wiring is already in place and what the customer is willing to add. Battery-operated motors may be the best choice for retrofit projects.
Selecting the Right Motorization System
Depending on the product—whether it’s roller shades, Roman shades, wood blinds, or draperies—different motors will be required. Lifting capacity (Nm or torque) and RPM (rotations per minute) are essential considerations when choosing the right motor. Heavier window treatments will need stronger motors, though they may operate more slowly.
Home Automation Considerations
Another factor to consider is whether the home has existing home automation systems like Lutron, Crestron, Control4, elan, Savant. While these systems aren’t motor brands, they can control multiple elements of the home, including window treatments. It’s crucial to coordinate with electricians and AV companies if integration with automation is required.
Budget and Motorization Options
When proposing motorization, make sure to discuss budget upfront. Larger windows and draperies require more expensive motors, while systems like line-voltage options will incur additional installation costs for an electrician. Keep in mind that motorization upgrades typically have a high profit margin, with most companies marking them up by 2 to 2.5 times the cost.
Accessories such as remotes, hubs, and wall switches can also contribute to profit, offering even higher markups.
References:
Somfy • Coulisse • Lutron • Rollease
You’ve Done it, you’ve successfully chosen the right motorization options. It’s time to order your products and prepare for Installation Day.
Installation day is when all the planning comes to life.
Before the install, ensure all wiring is complete and the house is ready for motor integration.
Bring your programming tools, a cellphone, and patience.
Successful installations rely on the correct programming of motors and wiring.
Troubleshooting Tips
Even with the best preparation, things can go wrong. Here are some common issues and how to fix them:
• Programming Errors: Double-check the sequence of commands.
• Loose or Incorrect Wiring: Revisit the wiring and connections.
• Missing Screws
• Motor Issues: Sometimes taking apart the motor and reassembling it resolves the problem.
Conclusion
Mastering motorization is simpler than it seems, and it presents a valuable opportunity for increased profits and happier clients. By following these steps and being well-prepared for installation, you can confidently offer motorization solutions that elevate your customers’ lifestyles and drive your business forward. At Window Modes, we’re here to guide you through the entire process, providing training and support every step of the way.
Consider becoming a dealer and joining the Window Modes family today!
